The book is of great significance especially in the way it explains and justifies the importance of research, its contribution to new knowledge and utmost clarification to understanding the importance and relevance of both qualitative and quantitative research in our daily endeavours.
The author carefully and systematically collected, examined and analytically looked into quantitative research, qualitative research, introduction to statistical techniques, parameter, non-parameter, variables, data interpretation, decision making and methods of evidence based research in order to help inspire students to understand the subjects with simplicity, courage and aspiration.
The book is of immense benefit to all students because it will play a quintessential role in their life by introducing them to a world of imagination and providing them with knowledge that integrates into all levels and fields of study that boost their memory and intelligence.
Succinctly, since quantitative research helps us in attaining greater knowledge and understanding of the social world around us and qualitative research helps us in addressing “how” and “why” questions that enables deeper understanding of experiences, phenomena, and context, then this book is meant for everybody since it introduces us to a world of boosting knowledge, intelligence, inventions and creativity.